New ads show HSA running for the cure
HSA has launched a province-wide ad campaign celebrating our members dedication to finding a cure both in their professions and at Run for the Cure events on October 2.
-Our membership has always been incredibly dedicated to fighting breast cancer," says HSA President Reid Johnson. -They split their efforts between their professional work and volunteer events like Run for the Cure, and our new ads have a memorable way of showing it."
The campaign reaches the public on several levels: